Customer Experience Lab

Ian Sherman

Ian helps Centriam’s clients ground their decision making in data and analytics. Ian has over 10 years of experience in advanced analytic techniques to turn data into insight and action. Prior to Centriam, Ian led the Marketing Analytics function at G&K Services where he identified and quantified untapped opportunities in customer experience, product penetration, and pricing. Ian also has experience working with diverse organizations including travel & hospitality, retail, manufacturing, telecom, and healthcare. Ian holds a B.S. in physics from Washington University in St. Louis and an M.B.A. from the Carlson School of Management at the University of Minnesota.

Recent Posts

Slaying Algorithmic Aversion: If Co-Workers Resist Your Algorithms, How Will You Improve Customer Experience?

Posted By Ian Sherman | August 23, 2018

Busted Brackets: What Data-Driven Decision-Making Feels Like

Posted By Ian Sherman | March 28, 2018

Data-Driven Decision Making: A March Madness Case Study

Posted By Ian Sherman | January 25, 2018